This Is Why It’s Worth Buying The New $628,000 Rolls-Royce Phantom
What does luxury mean to you? Maybe it means owning the new Rolls-Royce Phantom Extended Wheelbase. And, you’d be correct. It’s not about price and it’s not about being flashy. True luxury is personal. Unlike Phantom’s before, the new Rolls-Royce is incomparable, spacious, and hosts the quietest engine in the world.
1. THE ARCHITECTURE OF LUXURY
Rolls-Royce stated that the future of true luxury lies in small-volume manufacturing. In turn, they invented what they call Architecture of Luxury. It’s an all-aluminum space-frame roadmap for future Rolls-Royce with the intention to scale to the size and weight reuquirements including those with different propulsion, traction and control systems.
2. MASTERPIECE ENGINEERING
The new eighth-generation Rolls-Royce Phantom is the first to benefit from the Architecture of Luxury, allowing it to be 30% more rigid than its predecessors. It enables effortless driving experiences for what Rolls-Royce dubs as a Magic Carpet Ride experience. The self-elevating suspension within makes millions of calculations every second, and continuously varies the electronically controlled shock-absorber adjustment system and reacts to body and wheel acceleration, steering inputs and camera information.
3. MOST SILENT MOTOR IN THE WORLD WITH REINVENTED V12 ENGINE
The New Phantom is said to host the most silent motor in the world at 10% quieter than its predecessor. It’s so quiet that when Rolls-Royce’s acoustic test engineers first reviewed it, they checked their instruments to ensure the car was running properly. This is made possible due to its 6mm two-layer glazing all around the car. It contains more than 130kg of sound insulation and occupies the largest ever cast-aluminum joints for better sound insulation. The new V12 engine employs two turbo chargers that contribute to a low-end torque output of 900Nm at an incredibly low 1,700rpm whilst also delivering 563bhp or 420kW of power. The addition of Satellite Aided Transmission (SAT), married to a ZF 8-Speed gearbox also ensures that the driver is prepared for whatever the road has in store for them.
4. ADVANCED INTELLIGENT OPERATING SYSTEMS
The Electronic Architecture of the New Phantom is the largest ever component produced by the BMW Group, let alone Rolls-Royce, helping to make New Phantom the most technologically advanced Rolls-Royce ever. The benchmark comes in way of a new central nervous system including: 1) Alertness Assistant, a 4-camera system with Panoramic View, all-round visibility including helicopter view, 2) Night Vision and Vision Assist, 3) Active Cruise Control, collision warning, pedestrian warning, cross-traffic warning, lane departure and lane change warning, an industry leading 7×3 high-resolution head-up display, 4) WiFi hotspot, and of course 4) the latest navigation and entertainment systems.
5. CONTEMPORARY DESIGN FEATURES
Thanks to the new Architecture of Luxury and new engineering processes, the precision body joining process ensures there are few, if any, visible join lines between body panels, giving New Phantom the appearance of being hewn from a solid block of aluminium. It is truly a triumph of design and engineering departments working hand in hand to create a beautiful masterpiece. New Phantom’s grille is for the first time integrated into the surrounding bodywork. The resulting effect is a cleaner, reduced design with modernity and clarity, allowing all New Phantom’s lines to connect with this iconic statement of power and flow from it. the most advanced laserlight system of any motor car that at night casts light well over 600 metres down the road.
6. THEATER EXPERIENCE AND HOSPITALTITY
Stepping aboard the New Phantom is an occasion in itself. The coach doors stand open. As the patron settles into the car, an assistant or valet, steps forward and lightly touches the sensor on the door handle. Or, the patron can press the button within to close the door automatically. Behind the wood panelling on the back seats are picnic tables and monitors, deployed at the touch of a button. The new fixed rear centre console receives significant enhancement, by incorporating a drinks cabinet with whisky glasses and decanter, champagne flutes and coolbox. In any configuration effortless conversation is aided with the very careful angling of the rear seats. This ensures occupants are able to talk to each other without straining their necks.
7. THE GALLERY
The Gallery is a wholly contemporary and luxury reinterpretation of a motor car’s dashboard and instrument panel area. All of the elements within ‘The Gallery’ are enclosed in an uninterrupted swathe of toughened glass that runs the full width of the dash area. Within it, the instrument digital dials are framed with chrome, adding a degree of jewellery and continuity throughout the front of the interior. In addition to speed, power reserve, fuel and temperature levels, the displays also react to provide essential information on cruise control settings, navigation instructions, driver assistance systems and a whole host of other information.
8. COMMISSIONED ART DASHBOARD
Rolls-Royce patrons are avid art collectors. Part of the reinterpretation of the dashboard was inspired by this notion. Within “The Gallery” it also acts as that– a gallery. As a Bespoke Commission, customers will be able to choose a favoured artist or designer to work with Rolls-Royce to create a truly individual work of art that spans the width of ‘The Gallery’ in their New Phantom to put behind the glass of ‘The Gallery’ for the owners pleasure.
