Visitors immediately immerse in an exceptional experience that celebrates the history and innovation of Guerlain, fragrance creations, and the emotion triggered by exquisite scents– TRIGGERED you guys. The space is a complete tribute to the parfumeur, showcasing its savoir-faire as the master perfumery since 1828.
The pop-up space in Le Bon Marché Rive Gauche presents an olfactory library unique in the world, offering 110 fragrances from the Maison, synonymous with French luxury. The process is categorized according to the perfumer’s preferred 14 natural ingredients, known collectively as the “Guerlinade”.
“Equally exceptional is the fragrance cellar, which stores precious Guerlain perfumes like grands cru wines with optimal lighting and temperature conditions,” says Guerlain.
In a matter of clicks, a powerful search algorithm called the “perfume organ,” lets visitors determine their preferred olfactory and find their quintessential fragrance to match.
Guerlain said, “Once they choose their fragrance they can give free rein to their imagination, personalizing the least detail, including the shape and color of the bottle, type of ribbon and bow to decorate the neck of the flacon, or even an engraved name or message in any language.”
This pop-up space in Le Bon Marché Rive Gauche is a rare and true luxury as the art of creation and personalization has never been elevated to this level of bespoke excellence.
Photo Credit: LVMH
