And, this is why it works and why it will sell.
Tiffany & Co. has lifted the veil on their new chief artistic officer’s highly-anticipated collection ‘Paper Flowers’. Reed Krakoff based the collection around flower petals, cut from paper and delicately pinned together, so ensure to disregard the formalities associated with high-end bling.
“‘Paper Flowers’ is about stripping away all of the rules associated with fine jewelry. Luxury shouldn’t always mean formality, so we used precious stones and the finest materials, but in a way that you can live with every day,” said Krakoff.
A lot has changed in the world of fine jewelry since the company’s inception in 1837. A new generation of the super-wealthy has come into purchase power, and they have a different approach and need when it comes to jewelry. While traditional jewelry aficionados may still be fond of gaudy jewelry, Tiffany & Co.‘s contemporary audience understands true elegance today lies in every-day dainty jewelry– but with the famous Tiffany & Co. flair.
Editor's Note: See their new bracelet above with the ability to layer with existing jewelry. Priced at $75,000.
The elegance and extravaganze do not lessen with ‘Paper Flowers’, however. It must remain. Reinventing it for today’s busy and successful affluent society is a must to sustain the legacy for the next centuries to come. Featured in the ‘Paper Flowers’ collection, you’ll find the signature three-petal flower on mini-versions of statement necklaces covered in diamonds and tanzanite legacy stones that once made the house famous.
Editor's Note: Priced at $5,500.
This fresh new classic approach birthed one of the most playful pieces seen in a long time. Previewed at the Tiffany & Co. at The Shops at Crystals features, the whimsical firefly ring is accentuated with a mesmerizing yellow diamond within platinum, and tantalizing pavé diamond petals also found in a necklace.
Editor's Note: Priced at $11,500.
The collection is not only an accurate reflection of what today’s new generation of the super-wealthy in regards to contemporary luxury, but a testament to two things: 1) Tiffany & Co.’s ability to appoint innovative designers like Reed Krakoff and 2) the Krakoff’s innate ability to not only know what people want before they want it but to be right. ‘Paper Flowers’ is how legends are made.
Editor's Note: Priced at $6,700.
Photo Credit: Tiffany & Co., Grant Cornett,
