The night’s festivities in Miami celebrated the partnership event between Lincoln Motor Co. and sbe with Lincoln’s brand ambassador, powerhouse tennis player extraordinaire Serena Williams and a live set from DJ Bob Sinclair.
Both companies took poolside to announce that Lincoln will be sbe‘s official car service provider for its guests. The Lincoln Black Label Navigators and Lincoln Continentals will be available at eight of sbe’s properties: SLS Beverly Hills, SLS Brickell, SLS South Beach, Delano South Beach, Mondrian Los Angeles, Hudson Hotel and the soon-to-open SLS LUX Brickell and Hyde Hotel and Residences Midtown in Miami.
The evening ended with an exclusive private dinner inside the Doheny Room at the Delano South Beach, where CEO Sam Nazarian welcomed guests and toasted to the new partnership.
Photo Credit: World Red Eye Ryan Troy
