I’m confused by. You never see the Instagram girl at Starbucks. She orders her most aesthetic beverage and walks out the door with it. So why is its commercialized identity labeled as the preferred headquarters for valley girls looking to quench their Unicorn Frappuccino thirst? At its truest identity is a hub for intellectuals.
Has the acoustic music not tipped you off? What about the art like the Ola Volo commissioned mural at the new Starbucks inside Silverton Village depicting the Las Vegas sunset, Hoover Dam, Red Rock Mountains, and the mermaid inspired by the casino’s trademark?
There’s always a group of people gathering for meetings at Starbucks. It’s also a place to find new business albeit by accident when striking conversation in line or sharing a seat at the communal tables with more than 10 chairs and chargers available. Friends also gather meet to catch-up on life. And on occasion, some of life’s most important moments happen here like the forming of a union between two people who reached for the exact same drink order. It is anything but its commercial identity.
What’s also true about the coffee chain’s culture is that all locations serve different purposes in the society in which it inhabits.
Some locations have more of a one-hour sit-down vibe while others you can literally feel like time just doesn’t exist. Now imagine adding a custom fire pit and a view of the Las Vegas sunset like the Silverton Village location?
Sure it’ll make a great Instagram pic for the valley girl, but for the Starbucks intellectual it’ll do much more. It’ll inspire some of the best writing, video editing, and nonprofit ideas. Maybe it’ll even serve as some therapeutic self-healing and cosmetic alignment by gratitude journaling as the sun sets. Because if there’s anything that speaks more to the culture of Starbucks is that they’re a culture of social impact conscious thinkers.
Am I wrong? Tell me what you think.
Photo Credit: Geoff Wilkinson, Starbucks at Silverton Village
