Mercedes-Maybach unveiled the final chapter of Project MAYBACH in collaboration with the late Virgil Abloh. Announced last October, Abloh in partnership with Mercedes‑Benz Group AG Chief Design Officer Gorden Wagener created the futuristic vehicle. The show car was finalized before Abloh’s death in November.
Wagener says: “I’m incredibly proud of the work we have created in collaboration with Virgil. From Project Geländewagen, which set the benchmark for fashion/automotive collaborations with our iconic G‑Class, to Project MAYBACH which brought the distinguished Mercedes‑Maybach heritage into the future, together with Virgil we truly broke new ground. The limited edition Maybach by Virgil Abloh exemplifies the symbiosis between innovative design and ultimate craftsmanship now available on the road.”
Coinciding with the launch is the release of a capsule collection designed by Abloh and in partnership with Off‑White. The collection is exclusively available to buy on Off-White, Farfetch, and Maybach Icons of Luxury online stores, as well as Off‑White stores in select markets.
The limited edition Mercedes‑Maybach S‑Class S680 features an exterior with a unique two-tone color combination created for Project MAYBACH. While the upper part of the vehicle is lacquered in a glossy obsidian black. The lower part, side flanks and special forged rims are painted in a sand hue.
The highest levels of craftsmanship continue into the vehicle’s interior with an identical two-tone color scheme. The four-seat configuration, steering wheel, doors, lower dashboard and ceiling are lined in black and sand colored nappa leather, complete with sand colored décor trims and strips. The high pile floor-mats are black with a sand colored leather border and embroidered Mercedes‑Maybach logo. To enhance its monolithic appearance, the window frames are painted, and a special Mercedes-Maybach and Virgil Abloh logo is inscribed on the piano black middle of the centre-console, rear cushions, head restraints and door sill panel.
Bettina Fetzer, Vice President Communications & Marketing Mercedes‑Benz AG said, “Teaming up with Virgil for Project MAYBACH was a unique and inspiring journey on Mercedes‑Benz´ idea of Zeitgeist, co-creation and contemporary luxury. Developing purchasable elements to the collaboration with Virgil was key for both parties to moving the cooperation forward. The limited edition Maybach by Virgil Abloh and the capsule collection create a truly exceptional customer experience and we are honoured to present them.”
The car will only be available in an extremely limited capacity comprised of 150 units. Pricing hasn’t been announced, but will certainly be even more expensive than the Mercedes-Maybach S680 which is expected to start at $215,000.
