Serena Williams is the new face of luxury auto company Lincoln. She recently appeared in their 2018 Lincoln Navigator ad entitled “Build Your Legacy” with home videos featuring her adorable daughter.
“Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she’s philanthropic – she has all these competing demands on her time,” said John Emmert, group marketing manager, The Lincoln Motor Company.
The 60-second digital campaign documents the iconic tennis players’ journey from star athlete to mother and what that means for her return to the court– the luxury of having time to do it all.
“We know that time is our Navigator client’s ultimate luxury as they balance everything in their busy lives, and Serena exemplifies that balance with poise and grace,” said Emmert.
Poise indeed when she revealed in the campaign that she had complications during her pregnancy. In the same breath, she credits her daughter Alexis Olympia Ohanian for her last match which she dubs a her best one. At the time of her win, no one knew she was pregnant. William illustrates this with Snapchat videos.
“Now that I have become a mom I am in my car a lot more so my Navigator is like my new home. I take business calls from it, I prepare for my day, and it’s kind of like Olympia’s room – she takes naps, she wakes up, and she’s comfortable in it. For me, that’s what’s most important. I want what makes me feel most comfortable and what I feel most confident in driving. The Navigator checks all of those boxes,” said Serena Williams.
Driving the Lincoln Navigator provides Williams with the luxury, capability, and comfort that she needs both her roles on the tennis court and at home. Elegance, strength, and standout presence can be used to describe the new 2018 Lincoln Navigator, but you can use the same attributes when discussing Williams.
PRESS PLAY: Lincoln Navigator Serena Williams Build Your Legacy
Photo Credits: The Lincoln Motor Company
