MOTD Cosmetics is unlike most luxury makeup brands in that it only creates animal cruelty-free products. Their makeup brushes are vegan.
Having been a luxury and fashion editor over the past 10-years, I have never understood the glamour in anything that was made of real fur or animal skin. Is it true luxury? It’s an archaic way of production when we have access to the technology that can mimic real animal anything.
If you think about it, real animal hair makeup brushes means you probably have wildlife rodent butt blending your foundation. That is not glamorous at all. I have always found technology to be the trye luxury for its intelligence and innovativeness no matter the industry.
When it was recently shared that MOTD Cosmetics had created their luxe makeup vegan brushes with this same thought for innovativeness in mind, I thought to myself: the evolution of consumer luxury brands has begun. And it started with high-end labels like Stella McCartney who has been a pioneer and visionary in sustainable luxury.
The truth is that there are more and more people who think this way as the conscious generation/movement finds itself in the marketplace looking for these goods. MOTD Cosmetics speaks to that consumer– the conscious luxury audience.
MOTD Cosmetics vegan brush set is made of taklon, a high-grade synthetic fiber. PETA has even certified them Vegan-friendly. That means that if you have allergies to animal fur, have sensitive skin like rosacea, or perhaps you like the occasional burger but respect your bunny and squirrel friends, a set of this brands’ brushes is worth adding to your collection. The bristles are soft and last longer than most animal brushes.
Big fashion name companies like Anthropologie and Free People have also begun to carry and recognize MOTD Cosmetics for their cutting-edge approach to luxury and consciousness towards the animal kingdom that often needs someone to stand up for them.
