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A Look At The Saint Laurent Video Campaign Starring 90s Icon Kate Moss

A Look At The Saint Laurent Video Campaign Starring 90s Icon Kate Moss

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The fashion world will forever be in a sartorial spell by 80s and 90s fashion. For fall 2018, Saint Laurent re-introduces both decades with the help of 90s icon Kate Moss.

Brilliantly, Saint Laurent used 80s silhouettes (bold shoulders) with 90s prints (punk florals), cuts (miniskirts), and uses the face of the 90s (Moss) to present all ideas in one. Ironically, it’s almost like a reflection of the current moment in fashion in which we stand.

Millennials and Gen-Zers find themselves celebrating fashions that they both were too young to participate in…willingly. Contemporary bodies are presently wearing both 2000s and 90s styles in 2018.

Saint Laurent Fall Winter 2018 Campaign Kate Moss Tita CARRA magazine 2018

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Inez & Vindooh, nonetheless, shot the lookbook of Moss lounging beachside and alluringly engaging with the sand. Because of course, Moss can make anything look sexy, even sand, without being overtly over-the-top.

Colliding all these nostalgic sources makes for compelling ideas and fashion chronicling of fashions past in the 21st-century. Saint Laurent as a brand has always been fortunate enough in hiring the right and creative people. However, I can’t help but wonder: Would Monsieur Yves approve?

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